I woke to watch this morning’s Mayweather v Maidana title bout with the intention of producing a bog standard write-up of the action. I left social media alone during the fight before scrolling through reams of tweets immediately after. The vast majority of people I follow are boxing writers, analysts or commentators of varying merit and reputation who, once all of their great minds are combined, generally provide a relatively balanced view of a fight. Not so with Floyd “Money” Mayweather.
Almost to a tweet, it is possible to determine who is for and who is against from the first 140 characters or less. The love or hate can manifest itself in a between-the-lines intonation or an in-your-face bias, but personal feelings of the man appear almost impossible to hide. And for those in any doubt, the lovers are few and far between.